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Options Media's Opt-in program is simply the fastest way to drive a high volume of leads to your consumer database, allowing you to send email and/or postal offers to them at your convenience. When a user visits a website and decides to subscribe, join, register, etc..., they provide personal information such as their name, email address, and mailing address. After providing this personal information, the user is given the opportunity to request memberships from third party advertisers.

For example, if Jane Doe subscribes to a golf related website, during the registration process she may be offered the opportunity to sign-up and receive a free newsletter from vacationdealcorp.com, or she may choose to receive email offers and specials from golfcorp.com.
There are typically several offers, any of which Jane Doe could choose from. If Jane Doe chooses to opt-in to the advertiser's offer, then the advertiser will receive information about Jane Doe, such as her name and email address. This data can then be used to contact Jane Doe directly.

Effective Lead Generation offers include:

Email newsletter registration
Free information requests
Special offers, discounts, promotions
 
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